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2011 Edition Multi-Channel Distribution, The Essential Guide
Authors:  Chicke Fitzgerald and Kathy Misunas

This 200+ page book was originally published in 2002 as the third book in the Travel Distribution Library. Nearly a decade later, we have updated the book with information about the current distribution battles between the airlines and the GDS, the tensions between suppliers and the OTAs and the impact of mobile and social media on the travel distribution ecosystem.

NOW AVAILABLE FOR PRE-ORDER - Publication in early August 2011.  Pre-order now for $1495. This report will retail for $1895 when it is released in August.

Dare to Differentiate, Winter 2010-2011 Not-So-White Paper Series
Author:  Chicke Fitzgerald

Successful companies in all industries have long engaged in head-to-head competition in search of sustained, profitable growth.  They have fought for competitive advantage, battled over market share, and struggled to balance differentiation with both risk and available resources for development.  The companies in the travel industry are no different.


This paper addresses the opportunity to develop sustainable competitive advantage by intentionally marketing to the 85% of U.S. travel that is done by car - the forgotten mass market.


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Travel Distribution Library - Published in 2001

The Travel Distribution Library was first released in 2001 and sold for $2,495.  

The set consists of three books, now available in PDF at a greatly reduced price of $99.95.  

E-COMMERCE PIONEERS $49.95

This first book in the series is a complete history of the Global Travel Distribution system industry.    A limited number of these books are available in hardcopy. 




GLOBAL DISTRIBUTION SYSTEMS - 2002 EDITION THE YEAR IN REVIEW $9.95

This book outlined the GDS companies, as they were in 2002 - the last year that they were all publicly traded.   A limited number of these books are available in hardcopy.  

Order the PDF online or contact us to obtain the bound edition.

MULTI-CHANNEL DISTRIBUTION - THE ESSENTIAL GUIDE  (original edition) $49.95

This book was jointly authored in 2001 by Chicke Fitzgerald and Kathy Misunas.  It outlines what suppliers need to be thinking about as it relates to Multi-Channel distribution of their products.  A limited number of these books are available in hardcopy. 


Order the PDF online or contact us to obtain the bound edition.