Travel search engines are dominating online travel news today. Nearly every newsletter, magazine and even major newspapers such as Wall Street Journal, USA Today and the New York Times, have recently featured articles about these sites and the new entrants
who purport to change the face of booking travel online.

The questions often being asked are:

“What is the purpose of travel search engines?”
“What will they do for the consumer?”
“Do we really need yet another travel site?”

Henry Harteveldt, vice president of Forrester Research, indicated in his presentation to
HEDNA in the May, 2005 meeting in Barcelona, Spain, that travel search is expected to have a significant impact on the future of online travel. He stated “Search is the next disruptive application, with substantial growth for both general search engines and meta search sites expected.”

In the JUNE HEDNA White Paper, Travel Search Engines Redefine Distribution, we review the latest trends in meta search and talk about its impact on the hospitality industry. This paper is a must for every industry executive responsible for travel distribution, and also provides much needed insight to those that are investing in either online travel or in the hospitality industry.

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