By:
Chicke Fitzgerald

Multi-channel Distribution: The Essential Guide is a comprehensive management study geared toward those companies that need to make decisions about their use of multiple distribution channels or that are impacted, directly or indirectly, by those decisions. Whether you are about to be disintermediated, own shares in a company that relies on distribution technology for their success, or are proactively working toward establishing your value in the chain, this book provides the tools to help understand the risks, challenges, and rewards of multi-channel distribution. Book 3 in this exhaustive series provides in-depth analyses of:

• The driving forces in the move to multi-channel distribution

• Fare and inventory issues and opportunities

• Understanding the infrastructure and processes required to shift to new channels and away from others

• Case studies from industry innovators

• Best practices and solutions

• Top ten fallacies related to multi-channel distribution

• The Outlook for the Industry

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