Nirvana is defined in Webster's Unabridged Dictionary as "a goal hoped for, but apparently, unattainable". We have coined the term "distribution nirvana" as it relates to the hospitality industry as a combination of setting optimal yield and distribution channel controls to garner maximum demand share and ADR per guest; thus achieving the highest RevPAR at the lowest cost of distribution. And all of this should be completed with each sale endearing the utmost in loyalty!

Unattainable? Perhaps. Hoped for? Certainly.

HEDNA's first White Paper in the series, Hotel Distribution Nirvana: A Multi-Channel Approach, reviews the key industry drivers, key opportunities, key challenges and key success factors for implementing successful multi-channel strategies. Once you have applied the principles in this paper, you will definitely be well on your way to achieving distribution nirvana!

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