Our newest publication in the Solutionz "Not So White Paper" series is now available. Click the image above to order your complementary copy.
It is written for companies in the travel industry, those that serve the industry or are interested in investing in the industry.
For well over 3 decades the travel industry and the distribution system companies and technologies that serve the industry have been focused primarily on the 15% of travelers that fly to their destination. This is largely due to the available tool sets that are focused on the "where" and "when" of the travel dialogue and that begin with the sale of an airline ticket, versus asking what the mode of transportation will be. This is not surprising, given that the GDS systems in use by offline and online travel agents alike was founded by the airlines.
Dare to Differentiate offers practical tools for understanding the true mass market, the 85% of travelers that drive instead of fly. If you are looking for sustainable growth, versus settling for the churn that is common to a saturated, commodity marketplace, then download this insightful report.
Once you have completed the registration process, we will email you a PDF of the report. Feel free to share the report with your colleagues.