Our newest publication in the Solutionz "Not So White Paper" series is now available.  Click the image above to order your complementary copy.

It is written for companies in the travel industry, those that serve the industry or are interested in investing in the industry.

For well over 3 decades the travel industry and the distribution system companies and technologies that serve the industry have been focused primarily on the 15% of travelers that fly to their destination.  This is largely due to the available tool sets that are focused on the "where" and "when" of the travel dialogue and that begin with the sale of an airline ticket, versus asking what the mode of transportation will be.  This is not surprising, given that the GDS systems in use by offline and online travel agents alike was founded by the airlines.     

Dare to Differentiate offers practical tools for understanding the true mass market, the 85% of travelers that drive instead of fly.  If you are looking for sustainable growth, versus settling for the churn that is common to a saturated, commodity marketplace, then download this insightful report. 

Once you have completed the registration process, we will email you a PDF of the report.  Feel free to share the report with your colleagues.

The Travel Distribution Library consists of three 200+ page books.   The original series retailed for $2,495.  Order all three for $99.95 (download only).  A limited number of printed copies are also available.  Contact Solutionz Group at 1-813-925-0789 to inquire about availability and shipping costs.

The first in the series is E-Commerce Pioneers, the History of Global Travel Distribution, authored by GDS expert Chicke Fitzgerald. 

This timeless book was published in 2001.  It provides the background on the GDS companies and how they evolved from their airline parent companies to marry buyers and sellers globally. 

The second in the series is GDS The Year in Review, also authored by Fitzgerald.  This book is out of print, but is available for PDF download. 

This book was published in 2002.  It provides a complete overview of the state of the GDS industry and the history of the individual GDS companies at that moment in time. 

The first in the series is E-Commerce Pioneers, the History of Global Travel Distribution.  It was co-authored by Chicke Fitzgerald and Kathy Misunas.

This book was published in 2002.  It provides an overview of multi-channel distribution within the travel industry. 

Although many of the channels that we now enjoy (mobile, social media, social commerce) were not in vogue in 2002, the information in this publication is still largely relevant.