There are over 1 billion trips taken in the US annually over 75 miles from home.  Of those, 85% are by car, motorcycle or RV.  The travel industry has singularly focused on the 15% that fly and the mapping and navigation companies focus on the point to point traveler.   Location based content companies assume that you are local versus being a traveler to the region.  At the end of the day, the consumer has to do a significant amount of work to plan a drive trip.

Project 85 is about rallying the travel, mapping, navigation and content industries to reach the mobile generation with an integrated journey planning service. 

Whether your journey is across town to meet a friend for lunch at a new place that neither of you have ever visited or you are going away for the weekend, or trekking across country, you need the same information - points of interest that span a wide range of categories, the ability to insert the address of friends or family and the ability to easily search nearby anything for anything else and to look along the corridor of your route for what to see and do. 

From everyday travel around town, to the Great American roadtrip, we are a mobile society.  If you are a travel supplier, travel technology company or a firm that is devoted to providing location based content, mapping, navigation or social media solutions for people on the go, join Project 85 and discover how to truly reach the mobile generation.

The final element, once we have validated the market and defined its key characteristics is to assist companies in developing an integrated strategy and planning their approach to this opportunity.

We have put together a group of innovators and thought leaders to act as a “think tank” for Project 85.

Our charter members are those companies that support the syndicated research project as sponsors. By design we are selecting companies that are non-competitive in their sector. 

Participation in Project 85 begins by getting educated.  We have published a white paper entitled "DARE TO DIFFERENTIATE" that will help you get on the same page as the other Project 85 participants.

Once you buy into the opportunity represented by the "other 85%" of travelers, please join our Facebook Group. 

We know that intuition alone about this market opportunity is not enough for most companies.  In light of that, we have partnered with Mandala Research to put together a syndicated study that will allow the sponsors of the study to take advantage of empirical evidence about the behaviors of this market. 

For more information about the upcoming Project85 Think Tank in Las Vegas on March 29th, contact
Chicke Fitzgerald 1-813-925-0789