The Disciplines of Market Leaders, by Michael Treacy and Fred Wiersema, outlines three value disciplines that provide the foundation for a company's strategy - Operational Excellence, Product Leadership and Customer Intimacy.
There is nothing wrong with wanting to operate in an excellent manner, or with wanting to lead from a product and/or service perspective. But to truly differentiate yourself, particularly if you operate in a commodity marketplace, we believe that Customer Intimacy is the only sustainable strategy.
Treacy and Wiersema’s research as outlined in this book provides empirical evidence that it
is only by focusing on a single value discipline that a company can achieve
market leadership. And whether one of these values is explicit in your current strategy, we believe that your organizational behavior reflects one primary value discipline implicitly.
Solutionz believes that Customer Intimacy is not just a strategic option, but in fact is a vital part of creating
both the cultural and strategic blueprint to achieve your business
goals. We have proven methodologies that help you get from the development of a customer-centric strategy to a measurable and executable program plan to roll out the strategy across your organization and to your stakeholders.
